Conceptual Design Portfolio
The design proces
Defining a briefing
What is it you want to solve, make, invent or do and what are your core principles?
Tailoring for the user / consumer
For whom are we doing this and why would it be interesting to design something new? Either it is for a bird, a group, a community. It is always important to know for whom the design will be made and what the added value of the design will be.
Tailoring for your business
What is your aim and your game? We love to do a deep dive in your brand philosophy and goals to make the product as powerful and original as it can be.
Tangible and compelling concepts are key to make a good design. Part of the ideation proces is:
By making tangible models of the product we can use more into user experience, figure out production difficulties and make final adjustments before the production stage. We use techniques as:
Testing, testing, testing. When developing new products it is good to test it’s quality, the suppliers, the usability, the impact, the pricing and what not.
Finding the right production partner is as much part as the proces as designing the product itself. We do extensive research into the:
Durabilty (depending on the product)
The Tactics Maps
Local Food Communities: Using Their Tactics
This is an exploratory research project in which the tactics of local food communities are used.
There are several communities that focus on local food. The locavores buy food that is grown and harvested locally, self-sufficient living people grow and harvest themselves and the modern-day food gatherers look for herbs, fruit and vegetables that grow in their own neighbourhood.
They all have in common that they focus on local food. But what about their clothes? What is there to buy, grow, harvest and cultivate around your home.
In this project I researched what is there to find in a 2 kilometer radius around my home in Rotterdam and in a 2 kilometer radius around the home of a totally self sufficient living woman in the dunes of Egmond aan Zee. I looked what was there to find, how I could process these raw materials and made maps which show where to find it.
How to get from a stiff, hard material as copper to something detailed as lace? This experiment is purely based on material knowledge and processing techniques. To make this piece of copper lace there is made use of an etching technique in combination with light sensitive foils.
By exploring these techniques the look and feel of the copper plate changed totally. Precise timing when exposing different parts of copper resulted in an embossed surface. The combination of these different techniques resulted in that I could control how much en which parts are totally solved. This detailed surface is only 14×8 centimeters.
The Local Shoe project
A design concept for a local shoe
Modern day shoes are an incredible source of exchange in techniques, high tech materials and crafts.
What most people don’t realise, is that these shoes exist from materials that come from all over the world.
Brands focus to have the best, most comfortable, durable and light-weighted sneakers in the market. Years of innovation and globalisation makes that common sneakers consist of materials from all over the world.
This includes ground materials as leather, glue, pigments, rubber and fabric as well as production, distribution and sales.
There are many struggles in the current supply chain. Every material has its own story and every story has ups and downsides.
Where do our shoes and all its base materials come from?
The local shoe
The findings in what is there to find globally made me wonder what would a local shoe be like. With materials as flax, hemp, dandelion rubber, beeswax and mushrooms I am currently developing a local shoe.