Rethink, reimagine, explore and act

Rethinking and re-imagining existing systems are the basis to develop new and original products. I, Rose Groot (1991), have always been intrigued by finding the right balance within this system. From more simple questions like what is the right shape for the design to big questions like how can we produce in a small and transparent supply chain? 



The best result can only be achieved by collaboration. Since July 2020 my Studio became part of Design & Wijn which I co founded together with Diederik Walhof. We collaborate with local craftsmen, designers, and artists and give them a stage as in our current pop-up in Amsterdam (come by!) Next to giving them a stage we match client and designer together for certain projects.  

2020, July:  Co-founded Design & Wijn

2020 Feb/Oct: Participant in Driving Dutch Design – Talent development program by ABN Amro, Dutch Design Foundation and BNO

2019 December: Amsterdam Prestige Award for Design studio of the year

2016, September: Founded Studio Rose Groot

2016, July:
Graduated Product design at Willem de Kooning Academy Rotterdam, minor in Hacking
Nominated for for Drempelprijs with her graduation piece ‘The local shoe project’

2012: Enrolled at Willem de Kooning academy

2011: Interior designer at Peperkamp

2010: Graduated Interior Design at Nova college