Things that make sense
If you are looking for a design with a good story, made from ‘the right’ materials, something innovative and original. Then yes! Come have a chat.
Design that suits your identity
Before we start with the design proces we deep dive into your business and values. A good understanding and interaction between designer and client is key to a great outcome.
Featured projects
Transdiep, the narrow wardrobe
Transdiep is a narrow wardrobe, high on its legs. Made with all quality materials that are sourced in a small and transparent supply chain. The smart use of diagonal hangers makes it almost half the depth of a regular wardrobe and a practical solution for urban apartments and hotels. The foldable sliding door makes the design playful and light and hints towards the Japanese origami techniques.
This Stop Motion is made in the studio developed as part of the Driving Dutch Design (DDD) program. This is the professionalisation and networking program of ABN AMRO, the Association of Dutch Designers (BNO) and the Dutch Design Foundation (DDF) that helps passionate designers get started in the world of entrepreneurship. Re-Value, Driver, talent program, professionalisation trajectory, entrepreneurship.
Wardrobe Design by Rose Groot
Sales by Design & Wijn
Clothes by Leonie Vlaar
New Forms Backpack
In collaboration with Mike Vincent & Innofa textiles
Transform, shape and fold this backpack. Make it big when you need to, keep it small when you want to. This backpack is made from Dutch textile waste and lined with a transformable material. No velcro, zippers or buckles needed.
How It Works / Usability
Transform a compact 12 liter backpack to a 40 liter one. How? The backside of the backpack is lined with a material that has lead-like qualities. This material can be folded and shaped continuously and in contrary to actual lead it is very lightweight.
Smart design
Can be compact and still fits odd shaped items like: Tripods, baguettes, skateboards.
Durable
No vulnerabilities as: velcro, zippers or buckles
Safe
There is a small opening and compartment in the middle of the backpack for fast access items. With our unique foldable closing system we made this hard to open for someone with bad intentions, but easy to open when you know the trick.
User friendly
There is a compartment for laptops / papers
Upcycling of materials
The used fabric is waste from a local Dutch textile company Innofa
Backpacks will be made to order
It is build to last with user replaceable parts
New Forms Backpack
In collaboration with Mike Vincent & Innofa textiles
Transform, shape and fold this backpack. Make it big when you need to, keep it small when you want to. This backpack is made from Dutch textile waste and lined with a transformable material. No velcro, zippers or buckles needed.
How It Works / Usability
Transform a compact 12 liter backpack to a 40 liter one. How? The backside of the backpack is lined with a material that has lead-like qualities. This material can be folded and shaped continuously and in contrary to actual lead it is very lightweight.
Smart design
Can be compact and still fits odd shaped items like: Tripods, baguettes, skateboards.
Durable
No vulnerabilities as: velcro, zippers or buckles
Safe
There is a small opening and compartment in the middle of the backpack for fast access items. With our unique foldable closing system we made this hard to open for someone with bad intentions, but easy to open when you know the trick.
User friendly
There is a compartment for laptops / papers
Upcycling of materials
The used fabric is waste from a local Dutch textile company Innofa
Backpacks will be made to order
It is build to last with user replaceable parts
Graphic design portfolio
About
Rethink, reimagine, explore and act
Since September 2016 Rose Groot (29) works as an independent designer in Amsterdam. At her studio she develops self inititiated projects as well as commissioned ones.
Her design projects are hands-on and research-based. Mostly in the field of product design. By rethinking and re-imagining existing systems and products she is able to develop new and original products. The combination of het graphic design skills and het product design background is an important factor in her design signature.
This video is developed by the Driving Dutch Design (DDD) 2020 edition. Filming and execution by Studio New West.
About
Rethink, reimagine, explore and act
Since September 2016 Rose Groot (29) works as an independent designer in Amsterdam. At her studio she develops self inititiated projects as well as commissioned ones.
Her design projects are hands-on and research-based. Mostly in the field of product design. By rethinking and re-imagining existing systems and products she is able to develop new and original products. The combination of het graphic design skills and het product design background is an important factor in her design signature.
This video is developed by the Driving Dutch Design (DDD) 2020 edition. Filming and execution by Studio New West.