Product design

We offer smart and powerful design solutions for your situation.

Take a look at our portfolio:

Graphic design

Graphic design is more than an image, a good design communicates your story and ideas.

See our graphic design projects:

Consultancy

 

The idea behind a design is just as important as the look of it. We offer different consultancy methods to find the right tone of voice and story for your project.

Read more at Design & Wijn which is co-founded by our studio

 

Conceptual Design

A selection of personal projects, ideas and material experiments 

Design with meaning

If you are looking for a design with a good story, made from ‘the right’ materials, something innovative and original. Then yes! Come have a chat. 

 

Design that suits your identity

Before we start with the design proces we deep dive into your business and values. A good understanding and nteraction between designer and client is key to a great outcome.

 

Featured projects

Transdiep, the narrow wardrobe

Transdiep is a narrow wardrobe, high on its legs. Made with all quality materials that are sourced in a small and transparent supply chain. The smart use of diagonal hangers makes it almost half the depth of a regular wardrobe and a practical solution for urban apartments and hotels. The foldable sliding door makes the design playful and light and hints towards the Japanese origami techniques.

This Stop Motion is made in the studio developed as part of the Driving Dutch Design (DDD) program. This is the professionalisation and networking program of ABN AMRO, the Association of Dutch Designers (BNO) and the Dutch Design Foundation (DDF) that helps passionate designers get started in the world of entrepreneurship. Re-Value, Driver, talent program, professionalisation trajectory, entrepreneurship.

Wardrobe Design by Rose Groot

Sales by Design & Wijn
Clothes by Leonie Vlaar

Vorm Backpack

In collaboration with Mike Vincent & Innofa textiles

Transform, shape and fold this backpack. Make it big when you need to, keep it small when you want to. This backpack is made from Dutch textile waste and lined with a transformable material. No velcro, zippers or buckles needed.

How It Works / Usability

Transform a compact 12 liter backpack to a 40 liter one. How? The backside of the backpack is lined with a material that has lead-like qualities. This material can be folded and shaped continuously and in contrary to actual lead it is very lightweight.

Smart design

Can be compact and still fits odd shaped items like: Tripods, baguettes, skateboards.

Durable

No vulnerabilities as: velcro, zippers or buckles

Safe

There is a small opening and compartment in the middle of the backpack for fast access items. With our unique foldable closing system we made this hard to open for someone with bad intentions, but easy to open when you know the trick.

User friendly

There is a compartment for laptops / papers

Upcycling of materials

The used fabric is waste from a local Dutch textile company Innofa
Backpacks will be made to order
It is build to last with user replaceable parts

Vorm Backpack

In collaboration with Mike Vincent & Innofa textiles

Transform, shape and fold this backpack. Make it big when you need to, keep it small when you want to. This backpack is made from Dutch textile waste and lined with a transformable material. No velcro, zippers or buckles needed.

How It Works / Usability

Transform a compact 12 liter backpack to a 40 liter one. How? The backside of the backpack is lined with a material that has lead-like qualities. This material can be folded and shaped continuously and in contrary to actual lead it is very lightweight.

Smart design

Can be compact and still fits odd shaped items like: Tripods, baguettes, skateboards.

Durable

No vulnerabilities as: velcro, zippers or buckles

Safe

There is a small opening and compartment in the middle of the backpack for fast access items. With our unique foldable closing system we made this hard to open for someone with bad intentions, but easy to open when you know the trick.

User friendly

There is a compartment for laptops / papers

Upcycling of materials

The used fabric is waste from a local Dutch textile company Innofa
Backpacks will be made to order
It is build to last with user replaceable parts

Graphic design portfolio

About

Rethink, reimagine, explore and act

Since September 2016 Rose Groot (29) works as an independent designer in Amsterdam. At her studio she develops self inititiated projects as well as commissioned ones.

Her design projects are hands-on and research-based. Mostly in the field of product design.  By rethinking and re-imagining existing systems and products she is able to develop new and original products. The combination of het graphic design skills and het product design background is an important factor in her design signature.

This video is developed by the Driving Dutch Design (DDD) 2020 edition. Filming and execution by Studio New West

About

Rethink, reimagine, explore and act

Since September 2016 Rose Groot (29) works as an independent designer in Amsterdam. At her studio she develops self inititiated projects as well as commissioned ones.

Her design projects are hands-on and research-based. Mostly in the field of product design.  By rethinking and re-imagining existing systems and products she is able to develop new and original products. The combination of het graphic design skills and het product design background is an important factor in her design signature.

This video is developed by the Driving Dutch Design (DDD) 2020 edition. Filming and execution by Studio New West